Trend Forecast: 2020 Color of the Year Revealed

Color of the Year 2020 Pantone. Silhouette of 2 figures on a blue background.

January is full of new beginnings and declarations. For the creative community, one highly anticipated declaration is the Pantone Color Institute’s announcement of the color of the year. Pantone recently unveiled the color of 2020: PANTONE 19-4052 Classic Blue.

Classic Blue Symbolism

The Classic Blue color is described by Pantone as having “reassuring qualities,” being “thought-provoking,” and reflective of “our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”

“Associated with the return of another day, this universal favorite is comfortably embraced,” it added.

While 2019’s color, Living Coral, was “animating and life-affirming,” 2020’s shade “brings a sense of peace and tranquility to the human spirit, offering refuge,” according to the company.

Color of the Year Industry Use

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries. The color will quickly begin to dominate fashion, home furnishings, industrial design, product packaging, and graphic design.

Pantone's past colors of the year 2012-2019

How the Color of the Year is Chosen

According to Pantone, “The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”

Color values

To use Classic Blue digitally, Pantone provided the following values:

RGB 15 / 76 / 129
HEX / HTML #0F4C81
CMYK 100 / 76 / 25 / 0

You will be amazed at the amount of Classic Blue you begin to see as you shop in the coming months. It will dominate products, clothes, and interior designs. Keep your eyes open and report back on your classic blue sightings. In the meantime, I’m going to go paint with some blues.

Art Journal Title Page

I did my best to mix Classic Blue. Check out my process video making the title page for my new bullet art journal. What do you think? Did I get close to the right blue color?

Post Category: Creative, Design, Inspiration
Tags:
Must Have Art Journal Supplies
A Meaningful Way to Recycle Your Holiday Cards
Instagram
Pinterest
YouTube

Subscribe to the Newsletter

& get the guide to

14 Things Good Artists Understand

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Disclaimer

Some links contained within this site are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Rest assured, I never recommend a product that I don’t believe in.

1 Comment. Leave new

  • I design and create jewelry with semi-precious stones and sterling silver — I find that jewelry popularity does follow the colors of the year… this one will be interesting to use. Maybe kanite stones will work best.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Similar Posts

Menu